By Tony Parra
Editor’s Note: This is the last in a series of three stories about what gifts Portales shoppers are buying this holiday season.
Portales residents in search for gifts for their sisters, mothers, wives and girlfriends in search of the right gift for her for Christmas may be interested in what local stores have to offer.
Many women’s clothing store owners and jewelers hope to see the sales pick up on the last week leading up to Christmas with only eight shopping days until Christmas. For one store owner, the beginning of the Christmas shopping season was not a good start.
“It was slow the weekend after Thanksgiving Day,” Sheila Hays, owner of Sheila’s Classy to Whimsy Ladies Apparel, said. “It started to pick up the week after and I think we’ll get a lot more business this weekend.”
Hays believes Portales shoppers will take advantage of the tax-free weekend, beginning on Friday. Hays said sweaters have been the popular purchase at her store, which has 50 and 25 percent discounts on its merchandise. She also said sales on Rhinestone belts and Lucky Brand jeans have been encouraging. Hays said customers will also like their selection of washable leather jackets.
Only a half a block away from Sheila’s Classy to Whimsy Ladies Apparel, Fern Goodson, co-owner of Bar-G Western Wear said they are also enjoying sales on Rhinestone belts.
“Business has been good because of the moisture this year,” Goodson said, explaining that the rain has helped many farmers, who in turn have more spending money. “Many of our customers are farmers and ranchers. Our sales have been up for the whole year.”
Goodson said the Bar-G Western Wear store has had success since the business moved nine years ago from S. Main St. to Second St. off of the downtown square.
She said the hot sellers are Cruel Girl jeans, vests and chunk boots for women. Goodson also said they have a new line of Buffalo Gal pursues and Scully leather pursues.
Goodson said the Bar-G Western Wear has also been successful thanks to surrounding successful business such as Woody’s Jewelry.
Danny Woodward, owner of Woody’s Jewelry, said they will be celebrating their 50th year of business next year.
Woodward said it’s not one item which has stood out in sales — he said they have sold well across the board. Men looking for gifts for their wives can find Citizen and Seiko watches, along with chandelier earrings at the store.
Despite the success, Woodward said he is optimistic the shopper traffic will increase with a little more than a week left before Christmas. It is something Nancy Tivis, owner of Fashion Girl, is hopeful for as well. Tivis said her store, which has been in business for 20 years, has had a down year.
Tivis said she hopes the 75 percent and 25 percent discounts will encourage customers to purchase the Henry Lee and Picadilly dresses.
She also said the store offers Merle Norman cosmetics and is the only store within 20 miles which can offer the product because of Merle Norman policies. Tivis said that is because she purchased Merle Norman franchise rights when she purchased the store.