KENW-TV tele-auction deemed a success

By Helena Rodriguez: PNT Staff Writer

Bid they did, as viewers helped KENW-TV raise $65,000 during its 29th annual tele-auction which ran June 6 through last Saturday.
“We upped our dollars per hour by a thousand,” Said Sheryl Borden, marketing director for KENW-TV. “Last year we averaged $2,000 an hour.”
The total is $4,000 greater than last year, but was $15,000 short of KENW-TV’s goal of $80,000 to help pay for the public broadcasting station’s annual programming costs.
Borden said the tele-auction was still deemed a success, with more than 600 people bidding on some 2,000 items via the 17 phone lines KENW-TV had set up.
Borden said the station did not experience the types of computer glitches they did last year, noting that the tele-auction only had to go off the air for about 20 minutes this year due to weather.
Beginning today, Borden said people can start picking up the items they purchased during the tele-auction from 8 a.m. to 5 p.m. each weekday. Items range from $5 “Steal of the Night” items up to a trip for two to London valued at more than $5,000 which went to the top bidder, Nancy Dugger of Carlsbad.
Money raised from the tele-auction will go to help pay for programming costs for KENW-TV, located at the Broadcast Center at Eastern New Mexico University in Portales. The station serves eastern New Mexico as well as parts of Texas.
Of the celebrity items purchased last week, Borden said an autographed Green Bay Packers football netted the highest bid of $115. Borden noted that food-related items were also a hit, with items ranging from gift certificates at area restaurants to gift baskets, peanuts and even barbecue grills.
The station also holds three pledge drives a year to help raise funds for programming — one in March, one in September and another in December.
“The tele-auction plays a crucial role in our fundraising efforts and enables us to purchase many of the programs we show on Channel 3,” Duane Ryan, the director of broadcasting at KENW-TV, said. “We’re grateful to the merchants and all the volunteers who helped us put the tele-auction together. We’re also grateful for our staff who volunteer their time over and above what they usually do.
“It’s a group effort.”