‘Pirates’ movie brings Tower first sellout in years

Bryant Million: PNT Staff Writer

The Tower Twin Theatre set a new house record last Friday by selling out the 6:30 p.m. showing of “Pirates of the Caribbean 2: Dead Man’s Chest.”

Theater Manager Michelle Goodwind said the theater hasn’t sold out a showing since the current owner, Larry Allen, bought the business in the 1980s.

Goodwind said she thought the crowds massed at the theaters for the new Pirates movie because it has been three years since the first one was released and many people were excited for the sequel.

She said another possible reason for the sellout was that Portales’ theater seats 202 patrons in each movie, and Clovis’ North Plains Cinema 7 — even though they showed the movie on two screens — only seats 50-75 patrons in each one. The Portales and Clovis theaters are under the same ownership.

Goodwind said they had customers on Friday from not only Portales, but Clovis, Fort Sumner and even Texas.

“If it is a good movie, it will usually get good business,” Goodwind said.
Eastern New Mexico University’s Upward Bound program purchased 45 tickets for its students and staff Friday morning for the show that sold out.
Susan Cramps, the director of Upward Bound, said she enjoyed the movie as well as the students.

“There was a lot of laughter throughout the whole theater,” Cramps said.
Goodwind said the theater has mostly done well when showing kids’ or family movies, such as Cars, because there is not a lot for children to do in this area, and so seeing movies is what they do. Some comedies have been money-makers as well.

Goodwind has managed the theater for almost a year now and is striving to change the business’s reputation.

She said the current staff is friendlier and the building has undergone several improvements, such as new seats, repainting and a new popcorn machine.

A story this week in the Clovis News Journal indicated that the Allen Theater Group had closed the Hilltop Theater in Clovis late last month.