Business Feature: Joe Boy’s used furniture and antiques

By Thomas Garcia, PNT Staff Writer

Ginger Boone of Portales has owned and operated Joe Boy’s used furniture and antique store since 2006. She enjoys sharing her love of antique collecting with others at her store, located at 521 West 17th Street.

Getting an early start:

“I have been collecting antiques since I was 20. It’s been 39 years of collecting odds and ends.”

Boone said she started collecting items for herself. Once she had accumulated so many items that it literally filled up a store, she decided it was time to sell.

She bought the old Wagon Wheel restaurant in 2006 and opened the doors to her shop in October of that year.

Eye for items:

She said many of her acquisitions come from estate sales and auctions.

“There is a lot of joy when you hit an auction looking to make that good find. You can just feel it sometimes. It calls to you and you just have to have it.”

Sometimes she comes across items by way of personal invitation.

“Sometimes people will call me to come out to their home and look at an item.”

She said that she can receive as many as 10 calls a day. Many of them she cannot attend to immediately.

Enjoying little treasures:

“Sometimes I will sell an item and cry later and wonder why I sold it. Antiques have a sound and feel about them that makes them so wonderful.”

She said an antique is appreciated in so many ways by the buyer or owner.

“You see it differently. It has a certain feel to it, and it has memories tied to it.”

It’s not all candy dishes and silver candlesticks:

She said that while being in the antique business is fun, it is a lot of work.

“You move so much furniture and items around that you are reminded that it is work.”

While it is her passion, she said it takes a lot of commitment and work to make a living selling antiques.

“Honesty is the key to this business. If you treat your customers right, they will return, and first time buyers can sense when your honest.”

You would be surprised what people buy:

“I have a lot of college students that come in looking for vintage 1960s and ‘70s furniture and decor.”

Antiques are not just for mom, pop, grandfather and grandmother, she said. There is something that all generations can enjoy. Many times younger people come in and see something that their mother or grandmother had in their house and they buy it.

Sometimes it takes a second look:

“Many of my repeat customers will be walking around the store and find something they swear was not there last week. I can just smile because it usually is an item I have had for two months.”

She said that it is often the second glance that attracts people to an item. They can see the item once, but the more they pass by and look, it begins to sing to them.

“Nowadays you can find anything on the Internet. While I don’t think the Internet has a profound effect on my business, it does hurt some.

“Business is going to keep doing OK, I hope, because I have opened a second shop filled with home decor on South Avenue D.”

Information: 356-8365