Business Feature: Clovis chiropractor expands business to Portales

By Clarence Plank: PNT staff writer

Longtime Clovis Chiropractor Brice Crawford has opened up a branch office in Portales. The Portales location opened it doors two weeks ago. Crawford, practicing now for three years, got started seeing patients out of his home in Clovis.

Why he started the business: He was being treated by a chiropractor for injuries suffered in a car wreck, and it was suggested Crawford might be a candidate to become chiropractor himself.

Crawford said he felt like God wanted him to do this, to use his hands to heal people.

Once he graduated, Crawford started looking for the best place to get the business off the ground and make some money. He choose to start in Clovis with it’s larger population.

Crawford remodeled his garage so he could use it as his office. But the idea of opening a business in Portales intrigued him because his parents and family are from the area.

His parents are now nearing retirement age Crawford said.

“I figured if I open a practice here,” Crawford said. “They can come and work a few days for me, just to give them something to do and it will give me a chance to spend time with them.”

What he does: Crawford said there are two types of chiropractors. A straight chiropractor who focuses only on the spine and a little extremity adjusting. The other type of chiropractic is physical therapy, Crawford said.

To be certified in New Mexico, a person needs to be board certified for physical therapy.

“I don’t do a lot physical therapy, I stay focused on the spine and a lot of extremity stuff,” Crawford said. “I would say 90 percent of the people that walk through my door or see me at my home, I could perform straight chiropractic work on them and not worry about the physical therapy that goes right along with it.”

Crawford said he will not do personal injury cases, primarily whiplash from an auto accident, because they can mean testifying in court.

All of his patients in Clovis are on a wellness plan and he says he sets his fees low enough so he can see the whole family. He can do sports physicals and Department of Transportation physicals.

Crawford said he does not do long treatment plans for his customers. This enables him to have time to treat folks who may wake up one morning with a stiff neck and needs to come in for an adjustment.

Crawford plans on being able to accept different insurance companies and in a week to be accepting Blue Cross/Blue Shield.

Taking classes to learn the skills: If someone wants to go to chiropractic school, they have to take pre-med classes, a year of math, two years of chemistry (organic and in-organic), one year of physics, anatomy and physiology, nursing classes (biology, sciences), physical education class, history and then serve internships.

“Most chiropractor schools have trimesters every year,” Crawford said. “It takes three years and third of a year, which is an internship or residency somewhere.”

Crawford Family Chiropractic, LLC.

3016 N. Prince St.

Clovis, N.M.


Mon.-Fri. 5 p.m.- 8 p.m.

1815 Ave. D

Portales, N.M.


Mon-Fri. 10 a.m. – 4 p.m.