Daelynn Lee shuffled through a rack of belts trying to find the perfect style.
Lee avoided long lines and weapon-wielding customers on Black Friday by spending the busiest shopping day of the year supporting local business.
Her first stop was Bar G Western and Casual Wear in Portales.
"I need a belt to show in, I show pigs and dairy heifers," Lee said. "I decided to come here because they have the best belts and they're cheap."
Lee said her favorite part of livestock shows is seeing friends and, hopefully, selling her animals.
Dorothy Dresham, Lee's grandmother, said she thought Black Friday was a good opportunity to take her granddaughter Christmas shopping.
"She wanted a belt so we came here to look," Dresham said.
Dresham said the day was also convenient for them to shop since Lee didn't have school Friday.
"This is just a good time for the girls to shop," Dresham said. "We waited until the afternoon so it wouldn't be so crowded.
Owner Buz Goodson said the entire store was buy one item, get another half off.
Goodson said he experienced a rush about 11 a.m. Boots and jeans were their best selling items.
In Clovis, Brown's Shoe Fit Co. Manager Scott Crowley helped patrons look for the perfect fit. Crowley said they were busy, offering a buy one pair, get one half off sale on select shoes.
"It's been comparable to last year," Crowley said. "People have been coming mostly for work boots, house slippers and socks. Socks make good stocking stuffers."
Rhea Bundang, a military wife in Clovis, said she came to Brown's to find new work shoes.
"I'm a nurse," Bundang said. "So I'm looking for something comfortable and something I can stand in because I'm pregnant."
She added that she took it easier today after surviving the madness at Toys R Us in Amarillo Thursday night.
Margaret Hinchee, a Clovis library director, said she has a serious love for shoes.
"I came here to find a bargain," Hinchee said, holding up a pair of clogs and dress shoes. "I'm looking at anything that strikes my fancy."
Hinchee added that she owns at least 60 pairs of shoes.
Hal B. Coltrain of Clovis came to Portales to find a good bargain during Black Friday.
The retired truck driver says he always finds something neat at Consigning Women.
"I always come to Consigning Women just to look at their stuff," Coltrain said. "I like junk and sometimes it's better to look at used stuff. It also doesn't hurt that I'm supporting the community."
Coltrain said he likes that Consigning Women offers a variety and not just clothing.
Consigning Women employee Elly Marez said she was surprised by the amount of traffic they saw Friday.
"I advertised like crazy on all the garage sale websites," Marez said.
She said they saw at least 300 people before the afternoon.
Clovis Community College employee Amanda Arredonddo brought her two sons with her to find good bargains.
"I think this place is really great," she said. "With the economy so bad, you have to look for deals where you can."